JOU-280 Public Relations Writing and Editing

The student will be able to demonstrate knowledge of the fundamentals of public relations writing, using a journalistic style, in the planning and preparation of such public relations materials as press releases, features, executive letters and memos, blogs, speeches, position papers, fact sheets, public service announcements, annual reports, website pages, video scripts and other external and internal communications. Students will also be able to demonstrate how to best target and time messages to support public relations solutions.

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