JOU-280 Public Relations Writing and Editing
The student will be able to demonstrate knowledge of the fundamentals of public relations writing, using a journalistic style, in the planning and preparation of such public relations materials as press releases, features, executive letters and memos, blogs, speeches, position papers, fact sheets, public service announcements, annual reports, website pages, video scripts and other external and internal communications. Students will also be able to demonstrate how to best target and time messages to support public relations solutions.
Study Methods:Prior Learning Assessment Courses (JOU-280-PA) Apr 2013 May 2013 Jun 2013
Semester Hours: 3