MAR-301 Introduction to Marketing

Provides an introduction to marketing as it relates to contemporary living and society's changing needs. Topics include consumer markets, planning and forecasting, and wholesaling and retailing.

Study Methods:

e-Pack® (MAR-301-EP):
Oct 2016,  Nov 2016,  Dec 2016,  Jan 2017,  Feb 2017,  Mar 2017
Guided Study (MAR-301-GS):
Oct 2016,  Nov 2016,  Dec 2016,  Jan 2017,  Feb 2017,  Mar 2017
Online Courses (MAR-301-OL):
Oct 2016,  Nov 2016,  Dec 2016,  Jan 2017,  Feb 2017,  Mar 2017

Semester Hours: 3

Preview the Online Syllabus new window
(Please go to our bookstore, MBS Direct new window in order to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)