MAR-306 Creating and Implementing the Electronic Enterprise
This course explores the theories and practices to achieve effective marketing of products and services utilizing the Internet and other related digital technology. The course recognizes that electronically-driven commerce is an evolving realm, one that encourages an approach to the challenges and opportunities of electronic enterprise from a problem-solving viewpoint. The course will use business cases and student-conducted research to explore the dynamic relationships between the electronic enterprise and the e-commerce marketplace. The course will also examine the broad reach of electronic enterprise, covering both public and nonprofit organizations and private corporations.
Study Methods:Online Courses (MAR-306-OL) Apr 2013 May 2013 Jun 2013 Jul 2013
Semester Hours: 3
Preview the Online Syllabus (Please note that the contents of the actual online syllabus may differ from the preview due to updates or revisions.)