MAR-306 Creating and Implementing the Electronic Enterprise

This course explores the theories and practices to achieve effective marketing of products and services utilizing the Internet and other related digital technology. The course recognizes that electronically driven commerce is an evolving realm, one that encourages an approach to the challenges and opportunities of electronic enterprise from a problem-solving viewpoint. The course will use business cases and student-conducted research to explore the dynamic relationships between the electronic enterprise and the e-commerce marketplace. The course will also examine the broad reach of electronic enterprise, covering both public and nonprofit organizations and private corporations.

Advisory: This may be classified as either a marketing or a management course, depending on how it best fits the student's program.

Study Methods:

     Online Courses (MAR-306-OL) Oct 2013 Nov 2013 Dec 2013 Jan 2014 Feb 2014 Mar 2014 Apr 2014 May 2014 Jun 2014

Semester Hours: 3

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