MAR-335 New Product Development and Marketing

This course focuses on the development of new products and the launch of these products as part of an overall product portfolio. It includes branding and promotional strategies, product assessment and redesign, and other key product decisions that support corporate revenue strategies. The critical themes of this course are the new product development process and the application of theory to practical business situations.

System Requirement: This course requires access to a computer with Microsoft Office for word processing, spreadsheets and presentations.

Study Methods:

     Online Courses (MAR-335-OL) Sep 2014 Oct 2014 Nov 2014 Dec 2014

Semester Hours: 3

Preview the Online Syllabus new window
(Please go to our bookstore, MBS Direct new window in order to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)