MAR-335 New Product Development and Marketing

This course focuses on the development of new products and the launch of these products as part of an overall product portfolio. It includes branding and promotional strategies, product assessment and redesign, and other key product decisions that support corporate revenue strategies. The critical themes of this course are the new product development process and the application of theory to practical business situations.

System Requirement: This course requires access to a computer with Microsoft Office for word processing, spreadsheets and presentations.

Study Methods:

Online Courses (MAR-335-OL):
Feb 2017,  Mar 2017,  Apr 2017,  May 2017,  Jun 2017

Semester Hours: 3

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