MAR-335 New Product Development and Marketing
This course focuses on the development of new products and the launch of these products as part of an overall product portfolio. It includes branding and promotional strategies, product assessment and redesign, and other key product decisions that support corporate revenue strategies. The critical themes of this course are the new product development process and the application of theory to practical business situations.
System Requirement: This course requires access to a computer with Microsoft Office for word processing, spreadsheets and presentations.
Preview the Online Syllabus
(Please go to our bookstore, MBS Direct in order to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)