MAR-335 New Product Development and Marketing
This course focuses on the development of new products and the launch of these products as part of an overall product portfolio. It includes branding and promotional strategies, product assessment and redesign, and other key product decisions that support corporate revenue strategies. The critical themes of this course are the new product development process and the application of theory to practical business situations.
System Requirement: This course requires access to a computer with Microsoft Office for word processing, spreadsheets and presentations.
- Online Courses (MAR-335-OL):
- Aug 2016, Sep 2016, Oct 2016, Nov 2016, Dec 2016, Jan 2017, Feb 2017, Mar 2017
Semester Hours: 3
Preview the Online Syllabus
(Please go to our bookstore, MBS Direct in order to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)