MAR-411 Marketing Research

A comprehensive and practical overview of fundamental marketing research methods emphasizing an applied application approach, providing an understanding of hypothesis statements, the survey process, data analysis, conclusions and presentation of research results relevant to management decision making.

Study Methods:

Online Courses (MAR-411-OL):
Oct 2015,  Nov 2015,  Dec 2015,  Jan 2016,  Feb 2016,  Mar 2016

Semester Hours: 3

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