MAR-411 Marketing Research
A comprehensive and practical overview of fundamental marketing research methods emphasizing an applied application approach, providing an understanding of hypothesis statements, the survey process, data analysis, conclusions and presentation of research results relevant to management decision making.
Study Methods:Online Courses (MAR-411-OL) Dec 2014 Jan 2015 Feb 2015 Mar 2015
Semester Hours: 3
Preview the Online Syllabus
(Please go to our bookstore, MBS Direct in order to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)