MAR-479 Applied Marketing Practices

This course brings together marketing theory and practical experience from work-related experiences. The course provides students with opportunities to apply knowledge and experience to "real world" situations by completing a portfolio including an industry analysis and marketing plan. Each student will identify a new product or service idea, develop a business plan, test it in the marketplace, incorporate consumer responses and reactions, and devise a full product launch and marketing strategy campaign.

8 System Requirement: Students taking MAR-479 are required to purchase the software "Marketing Plan Pro."

Study Methods:

     Online Courses (MAR-479-OL) Oct 2014 Nov 2014 Dec 2014 Jan 2015 Feb 2015 Mar 2015

Semester Hours: 3

Preview the Online Syllabus new window
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