MAR-479 Applied Marketing Practices

This course brings together marketing theory and practical experience from work-related experiences. The course provides students with opportunities to apply knowledge and experience to "real world" situations by completing a portfolio including an industry analysis and marketing plan. Each student will identify a new product or service idea, develop a business plan, test it in the marketplace, incorporate consumer responses and reactions, and devise a full product launch and marketing strategy campaign.

System Requirement: Students taking MAR-479 are required to purchase the software "Marketing Plan Pro."

Study Methods:

Preview the Online Syllabus (Please note that the contents of the actual online syllabus may differ from the preview due to updates or revisions.)