MAR-479 Applied Marketing Practices

This course brings together marketing theory and practical experience from work-related experiences. The course provides students with opportunities to apply knowledge and experience to "real world" situations by completing a portfolio including an industry analysis and marketing plan. Each student will identify a new product or service idea, develop a business plan, test it in the marketplace, incorporate consumer responses and reactions, and devise a full product launch and marketing strategy campaign.

8 System Requirement: Students taking MAR-479 are required to purchase the software "Marketing Plan Pro."

Study Methods:

     Online Courses (MAR-479-OL) Oct 2013 Nov 2013 Dec 2013 Jan 2014 Feb 2014 Mar 2014 Apr 2014 May 2014 Jun 2014

Semester Hours: 3

Preview the Online Syllabus new window
(Please go to our bookstore, MBS Direct new window in order to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)