MAR-479 Applied Marketing Practices
This course brings together marketing theory and practical experience from work-related experiences. The course provides students with opportunities to apply knowledge and experience to "real world" situations by completing a portfolio including an industry analysis and marketing plan. Each student will identify a new product or service idea, develop a business plan, test it in the marketplace, incorporate consumer responses and reactions, and devise a full product launch and marketing strategy campaign.
8 System Requirement: Students taking MAR-479 are required to purchase the software "Marketing Plan Pro."
Study Methods:Online Courses (MAR-479-OL) Dec 2014 Jan 2015 Feb 2015 Mar 2015
Semester Hours: 3
Preview the Online Syllabus
(Please go to our bookstore, MBS Direct in order to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)