Prior Learning Assessment Course Subjects

Marketing

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Courses 1-10 of 62 matches.
Small Business Marketing   (MAR-440)   3.00 s.h.  
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The small business manager should have a primary goal of developing satisfied customers. Understanding small business marketing is the foundation to achieve this goal. Recent research has clearly indicated that an overwhelming cause for small business failure can be traced to inadequate marketing. The Small Business Marketing course will provide the student with the tools to develop an appropriate marketing program for small business. Topics emphasized in this course include performing meaningful market research, determining pricing and promotional strategies, selecting the right marketing channels. 
Real Estate Marketing   (REE-321)   3.00 s.h.  
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Course Description
Factors in marketing residential, business, industrial, and farm property, such as listing, prospecting, advertising, showing, determining the need of the client, qualifying clients, and closing the sale.

Learning Outcomes
Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:

  • Demonstrate a solid understanding of the strategies and techniques used by real estate professionals to effectively market and sell property
  • Describe and differentiate the marketing issues of a marketing plan to obtain buyers and sellers
  • Describe and differentiate the marketing issues of a marketing plan for servicing buyers and sellers
  • Describe and differentiate the marketing issues of a marketing plan for a property
  • Describe and differentiate the marketing issues of a marketing plan for a Realtor.
R.JUL13 
Marketing Arch & Engineering Services   (ARH-302)   3.00 s.h.  
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An overview of marketing professional services in the business context of the professional services in the business context of the profession including the structure of a marketing program, services of work, strategies for developing clients, market research, proposals, brochures, public relations, and the marketing plan. 
Strategy Marketing Plan/Hosp   (HMM-444)   3.00 s.h.  
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Course Description
The application of strategic, management concepts and principles to marketing in the hospitality industry through lectures, discussions, and the development of case studies.

Learning Outcomes
Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:

  • Identify operational and directional concepts and practices to achieve guest - customer satisfaction and company financial growth.
  • Explain how an organization develops a strategic marketing plan (SMP) with visionary marketing directions for pro-active planning success.
  • Analyze and describe intradepartmental and interdepartmental communications activities for effective guest customer satisfaction.
  • Compare and apply marketing department activities for long term brand identification.
R.JUL13 
Marketing:Business to Business   (MAR-304)   4.00 s.h.  
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Course Description
Marketing: Business-to-Business. Examines the marketing of goods and/ or services on a business-to-business basis. Special attention will be devoted to the adaptation of the marketing concept to this area of marketing. Product development, pricing, promotion, and distribution issues will be studied.

Learning Outcomes
Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:

  • Identify the essential planning, structures, challenges, and operating characteristics of a business-to-business project.
  • Analyze the principles and concepts inherent in organizations that affect interrelationships within the organizational departments to achieve marketing endeavor successes.
  • Analyze how a business marketing project is affected by the four Ps of Marketing (Product, Price, Place, Promotion).
  • Evaluate how interdepartmental communication influences effective project management, stakeholder satisfaction and successful marketing project outcomes.
  • Discuss risk analysis and the legal skills needed for a business marketing project.
R.JUL13 
Industrial Marketing   (MAR-312)   3.00 s.h.  
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Industrial Marketing: High-Tech Products and Services. This course investigates the relevance of traditional marketing methods to industrial products and services. Special attention is given to high-technology vs. nondifferentiated products/service areas. Through lecture, group discussion, and case studies, you explore the psychology and methods of selling to and dealing with industrial buyers. Marketing to the federal government and special problems of international marketing are also discussed. 
Sales Management   (MAR-322)   3.00 s.h.  
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Surveys the role of sales management in marketing. 
Channels of Distribution   (MAR-331)   3.00 s.h.  
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Surveys the place area of the marketing mix. 
Marketing With Electronic Media   (MAR-441)   3.00 s.h.  
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Course Description
Technology has transformed the ways that marketers must approach operations, channels and customers. Marketing professionals must look beyond current e-business fads to understand the fundamentals that will distinguish marketing leaders in the future. The focus will be on using the internet for marketing, including how to drive new sales, and how to dovetail customer support and service activities. This course will cover the history of the internet, the basic technology involved, the overall impact of technology on marketing, how to use the web as a marketing tool, how the Internet fits into an integrated marketing strategy, and how to apply these concepts to your present work or future occupational needs.

Learning Outcomes
Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:

  • Define and measure marketing opportunities in a changing technological environment.
  • Research marketing opportunities and product a SWOT analysis.
  • Discuss e-marketing strategies and produce a strategic plan to market a specific product.
  • Formulate design considerations for a marketing website including the marketing tactics that will be used and produce an implementation plan.
  • Forecast revenues and expenses needed to reach goals based on design and implementation schedules.
  • Use performance metrics to measure forecasted revenues and expenses for an e-marketing initiative.
R.JUL13 
Essential Aviation Management   (AVF-365)   4.00 s.h.  
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Management functions, profit orientation, regulatory impact, physical facilities, flight operations, maintenance, marketing and decision making. 
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