Prior Learning Assessment Course Subjects

Marketing

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Courses 1-10 of 71 matches.
Introduction to Marketing   (MAR-301)   3.00 s.h.  
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Course Description
Introduction to Marketing explores key marketing concepts and shows you how they apply to today's business practices. The course covers the essential knowledge and techniques managers need to compete successfully, whether in large companies or small businesses, profit-oriented firms or not-for-profit organizations. Topics include customer-oriented marketing strategies, buyers and markets, target market selection, and the marketing variables of products (and services), price, promotion, and distribution. Provides an introduction to marketing as it relates to contemporary living and society's changing needs. Includes how a marketing manager interacts with diverse areas of business.

Learning Outcomes
Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:

  • Explain contemporary customer-oriented marketing strategies.
  • Identify key aspects of effective consumer and business-to-business marketing.
  • Outline ways to research, establish, and develop target markets.
  • Discuss the essential decisions marketers make regarding products and services.
  • Explain the processes used in marketing channels and supply-chain management.
  • Describe various means for promoting products and services.
  • Identify common pricing concepts and strategies.
  • Distinguish between Consumer Markets and B2B Markets.
  • Describe the four eras of marketing.
  • Distinguish between the Controllable elements of the Marketing Mix and the Uncontrollable elements.
  • Discuss the Channels of Distribution for Consumer Products.
  • Discuss the Channels of Distribution for B2B Products.
  • Describe the major elements of Promotion Strategy.
  • Discuss four major objective of Pricing.
  • Evaluate the advantages and disadvantages of 5 forms or modes of transportation.
  • Describe the advantages and disadvantages of TV, Radio, Newspaper, Magazines, Billboards Direct Mail and Electronic media.
  • List and describe the Steps in Selling.
  • Discuss Supply Chain Management

 
Marketing: Business to Business   (MAR-304)   3.00 s.h.  
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Course Description
Marketing: Business-to-Business. Examines the marketing of goods and/ or services on a business-to-business basis. Special attention will be devoted to the adaptation of the marketing concept to this area of marketing. Product development, pricing, promotion, and distribution issues will be studied.

Learning Outcomes
Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:

  • Identify the essential planning, structures, challenges, and operating characteristics of a business-to-business project.
  • Analyze the principles and concepts inherent in organizations that affect interrelationships within the organizational departments to achieve marketing endeavor successes.
  • Analyze how a business marketing project is affected by the four Ps of Marketing (Product, Price, Place, Promotion).
  • Evaluate how interdepartmental communication influences effective project management, stakeholder satisfaction and successful marketing project outcomes.
  • Discuss risk analysis and the legal skills needed for a business marketing project.

 
Real Estate Marketing   (REE-321)   3.00 s.h.  
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Course Description
Factors in marketing residential, business, industrial, and farm property, such as listing, prospecting, advertising, showing, determining the need of the client, qualifying clients, and closing the sale.

Learning Outcomes
Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:

  • Demonstrate a solid understanding of the strategies and techniques used by real estate professionals to effectively market and sell property
  • Describe and differentiate the marketing issues of a marketing plan to obtain buyers and sellers
  • Describe and differentiate the marketing issues of a marketing plan for servicing buyers and sellers
  • Describe and differentiate the marketing issues of a marketing plan for a property
  • Describe and differentiate the marketing issues of a marketing plan for a Realtor.

 
Marketing Architecture and Engineering Services   (ARH-302)   3.00 s.h.  
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An overview of marketing professional services in the business context of the professional services in the business context of the profession including the structure of a marketing program, services of work, strategies for developing clients, market research, proposals, brochures, public relations, and the marketing plan. 
Concepts of Product Development   (FOS-412)   4.00 s.h.  
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A discussion of the sequence of events in developing and marketing new food products. Topics include packaging and labeling, food additives and ingredient regulations, taste panels, market testing, market research, and patents. 
Hotel and Restaurant Purchasing   (HMM-171)   3.00 s.h.  
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Quantity food purchasing policies and procedures, introduction to the market and buyer, basic marketing functions, emphasis on selection of food products. The student studies the variety of foods on the market with special emphasis on quality, menu application, acceptable purchasing methods and procedures, storage, federal and trade grades, comparative versus price buying, yields, and the use of specification. Identification of the food items normally used in the food industry. 
Strategic Marketing Planning in Hospitality   (HMM-444)   3.00 s.h.  
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Course Description
The application of strategic, management concepts and principles to marketing in the hospitality industry through lectures, discussions, and the development of case studies.

Learning Outcomes
Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:

  • Identify operational and directional concepts and practices to achieve guest - customer satisfaction and company financial growth.
  • Explain how an organization develops a strategic marketing plan (SMP) with visionary marketing directions for pro-active planning success.
  • Analyze and describe intradepartmental and interdepartmental communications activities for effective guest customer satisfaction.
  • Compare and apply marketing department activities for long term brand identification.

 
Managerial Marketing   (MAR-302)   3.00 s.h.  
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Course Description
Study of the managerial aspects of marketing on the manufacturer's level: marketing research, product planning, pricing, sales and promotional planning, sales force management, and other functional aspects of marketing management

Learning Outcomes
Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:

  • Select a manufacturing category whose marketing management you feel comfortable discussing and conduct an industry analysis from secondary sources that highlights a key customer segment.
  • Outline a long-range strategic marketing plan (5 years at least) for a manufacturing company in the category, providing detailed views of the following managerial aspects:
    • Product planning
    • Pricing
    • Sales/promotion planning
    • Sales force management
  • Begin the discussion of each managerial aspect with a SWOT analysis that assesses it in an appropriate classification (try to have at least one weakness or threat among the four).
  • Discuss the ways in which the strategic marketing plan will address the SWOT findings by either building on existing strengths and opportunities or addressing weaknesses and threats.

 
Services Marketing   (MAR-311)   3.00 s.h.  
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Scope of services marketing; differences in product & services marketing; marketing decisions and approaches in banking, retailing, professional services, and other service industries. 
Industrial Marketing   (MAR-312)   3.00 s.h.  
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Course Description
Industrial Marketing: High-Tech Products and Services. This course investigates the relevance of traditional marketing methods to industrial products and services. Special attention is given to high-technology vs. nondifferentiated products/service areas. Through lecture, group discussion, and case studies, you explore the psychology and methods of selling to and dealing with industrial buyers. Marketing to the federal government and special problems of international marketing are also discussed.

Learning Outcomes
Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:

  • Describe how to utilize marketing concepts in a business-to-business environment.
  • Explain business-to-business marketing concepts, practices and technologies used to plan, implement and manage electronic enterprises.
  • Identify and analyze the practical application focus for marketing technology techniques.
  • Apply business product marketing processes to meet the needs of the business buyer.

 
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