Syllabus for COM-120

Introduction to Mass Communications I


COURSE DESCRIPTION

Introduction to Mass Communications I looks at the nature and history of how complex organizations produce public messages. The course examines the development of mass media after the invention of the printing press, the telegraph and telephone, and photography. It also examines the relationship between mass communication and culture as well as the historical and cultural significance and impact of the media.

The course covers print media (newspapers, magazines, and books) and electronic media (radio, sound recordings, and motion pictures) and considers how the digital age is affecting each medium. Finally, the course looks at the economics of mass communications as well as social and ethical concerns that are currently prominent in the field.

COURSE OBJECTIVES

After completing this course, you should be able to: 

  1. Identify the elements of the communication process, communication settings, and the nature of the mass communicator.
  2. Describe the various models for studying mass communication.
  3. Discuss the historical and cultural context for studying mass communication.
  4. Explain the impact of the development of printing, the telegraph, the telephone and the Internet on mass communication.
  5. Describe the relationship between photography and motion pictures.
  6. Describe journalism in early America, how newspapers became a major industry, the impact of the Great Depression on journalism, modern newspapers, and the impact of online newspapers.
  7. Compare newspaper, magazine, and book production and publishing.
  8. Describe magazines and books in early America, the organization of these industries, and their modernization.
  9. Explain the evolution of radio as a mass medium, the economics of radio, radio production, and the pros and cons of Internet radio..
  10. Assess the impact of the radio industry on the recording industry.
  11. Identify recording industry milestones such as rock and roll, the commercialization of rock, and the British invasion.
  12. Discuss the history of motion pictures, the organization of the film industry, and motion picture production.

COURSE MATERIALS

You will need the following materials to do the work of the course. The required textbook is available from the College's textbook supplier, MBS Direct.

Required Textbook

  1. The Dynamics of Mass Communications, 10th ed., by Joseph R. Dominick (New York: McGraw-Hill, 2009).

    ISBN: 9780073378831

COURSE STRUCTURE

Introduction to Mass Communications I is a three-credit online course, consisting of five (5) modules.  Modules include objectives, study materials and activities. Module titles are listed below.

  1. Module 1: The Nature of Mass Communication
  2. Module 2: Historical Context, Newspapers and Magazines
  3. Module 3: Books
  4. Module 4: Radio
  5. Module 5: Recording and Film

Consult the course Calendar for assignment due dates.

ASSESSMENT METHODS

For your formal work in the course, you are required to read the text, participate in online discussion forums, complete five (5) written assignments, take a proctored online midterm examination, and complete a final project. See below for more details.

Consult the course Calendar for assignment due dates.

Discussion Forums

Introduction to Mass Communications I has four (4) graded online discussions, each focusing on a different subject. There is also an ungraded but required discussion in Module 1 titled "Introductions." All class discussions take place on the class Discussion Board.

Communication among fellow students and with the mentor is a critical component of online learning. Participation in online discussions involves two distinct activities: an initial response to a posted question (discussion thread) and subsequent comments on classmates' responses. Meaningful participation is relevant to the content, adds value, and advances the discussion. Comments such as "I agree" and "ditto" are not considered value-adding participation. Therefore, when you agree or disagree with a classmate, the reading, or your mentor, state and support your agreement or disagreement. You will be evaluated on the quality and quantity of your participation. Responses and comments should be properly proofread and edited, professional, and respectful.

Written Assignments

Introduction to Mass Communications I has five (5) written assignments. Each activity consists of two or three essay questions. As part of Written Assignment 4 you are also required to submit an outline of your final project for your mentor's review.

Read through the written assignment questions before you begin each lesson. Your answers to the assignment questions should be well developed and convey your understanding of the course materials. Formulate responses in your own words (do not merely copy answers from your reading materials), citing text materials where appropriate and in an appropriate manner.

Prepare your written assignments using whatever word processing program you have on your computer. Include your name at the top of the paper, as well as the course name and code and the semester and year in which you are enrolled.

Before submitting your first assignment, check with your mentor to determine whether your word processing software is compatible with your mentor's software. If so, you can submit your work as you prepared it. If not, save your activity as a rich-text (.rtf) file, using the Save As command of your software program. Rich text retains basic formatting and can be read by any other word processing program.

Midterm Examination

This course requires you to take a closed-book, proctored online midterm examination It is two and a half hours long and covers material in Modules 1, 2, and 3. It consists of multiple choice questions, true/false questions, and essay questions. If you have concerns about the format and/or content of the examination, please contact your mentor at least a week in advance of the scheduled test.

For the midterm, you are required to use the College's Online Proctor Service (OPS). Please refer to the "Examinations and Proctors" section of the Online Student Handbook (see General Information area of the course Web site) for further information about scheduling and taking online exams and for all exam policies and procedures. You are strongly advised to schedule your exam within the first week of the semester.

Online exams are administered through the course Web site. Consult the course Calendar for the official dates of exam weeks.

Statement about Cheating

You are on your honor not to cheat during an exam. Cheating means:

  1. Looking up any answer or part of an answer in an unauthorized textbook or on the Internet, or using any other source to find an answer.
  2. Copying and pasting or, in any way copying responses or parts of responses from any other source into your exams. This includes but is not limited to copying and pasting from other documents or spreadsheets, whether written by yourself or anyone else.
  3. Plagiarizing answers.
  4. Asking anyone else to assist you by whatever means available while you take an exam.
  5. Copying any part of an exam to share with other students.
  6. Telling your mentor that you need another attempt at an exam because your connection to the Internet was interrupted when that is not true.

If there is evidence that you have cheated or plagiarized in an exam, the exam will be declared invalid, and you will fail the course.

Final Project

You are required to submit at the end of this course a final project in the form of a paper. The purpose of this final project is to give you experience in researching one of the broad topics covered in this course. You will:

  1. Research your topic following specific guidelines.
  2. Produce an outline for your paper in which you will present your findings.
  3. Build on your outline to produce a 5-7 page paper.

GRADING AND EVALUATION

Your grade in the course will be determined as follows:

  1. Online discussions (4)—10 percent
  2. Written assignments (5)—40 percent
  3. Midterm Exam (proctored online, modules 1-3—30 percent
  4. Final project—20 percent

All activities will receive a numerical grade of 0–100. You will receive a score of 0 for any work not submitted. Your final grade in the course will be a letter grade. Letter grade equivalents for numerical grades are as follows:

A

=

93100

A–

=

9092

B+

=

8889

B

=

8387

B–

=

8082

C+

=

7879

C

=

7377

C–

=

7072

D

=

6069

F

=

Below 60

To receive credit for the course, you must earn a letter grade of C or better (for an area of study course) or D or better (for a nonarea of study course), based on the weighted average of all assigned course work (e.g., exams, assignments, discussion postings, etc.).

STRATEGIES FOR SUCCESS

First Steps to Success

To succeed in this course, take the following first steps:

  1. Read carefully the entire Syllabus, making sure that all aspects of the course are clear to you and that you have all the materials required for the course.
  2. Take the time to read the entire Online Student Handbook. The Handbook answers many questions about how to proceed through the course, how to schedule exams, and how to get the most from your educational experience at Thomas Edison State College.
  3. Arrange to take your examination(s) by following the instructions in this Syllabus and the Online Student Handbook.
  4. Familiarize yourself with the learning management systems environment—how to navigate it and what the various course areas contain. If you know what to expect as you navigate the course, you can better pace yourself and complete the work on time.
  5. If you are not familiar with Web-based learning be sure to review the processes for posting responses online and submitting activities before class begins.

Study Tips

Consider the following study tips for success:

  1. To stay on track throughout the course, begin each week by consulting the course Calendar. The Calendar provides an overview of the course and indicates due dates for submitting activities, posting discussions, and scheduling and taking examinations.
  2. Check Announcements regularly for new course information.

ACADEMIC INTEGRITY

Students at Thomas Edison State College are expected to exhibit the highest level of academic citizenship. In particular, students are expected to read and follow all policies, procedures, and program information guidelines contained in publications; pursue their learning goals with honesty and integrity; demonstrate that they are progressing satisfactorily and in a timely fashion by meeting course deadlines and following outlined procedures; observe a code of mutual respect in dealing with mentors, staff, and other students; behave in a manner consistent with the standards and codes of the profession in which they are practicing; keep official records updated regarding changes in name, address, telephone number, or e-mail address; and meet financial obligations in a timely manner. Students not practicing good academic citizenship may be subject to disciplinary action including suspension, dismissal, or financial holds on records.

Academic Dishonesty

Thomas Edison State College expects all of its students to approach their education with academic integrity—the pursuit of scholarly activity free from fraud and deception. All mentors and administrative staff members at the College insist on strict standards of academic honesty in all courses. Academic dishonesty undermines this objective. Academic dishonesty takes the following forms:

  1. Cheating
  2. Plagiarizing (including copying and pasting from the Internet without using quotation marks and without acknowledging sources)
  3. Fabricating information or citations
  4. Facilitating acts of dishonesty by others
  5. Unauthorized access to examinations or the use of unauthorized materials during exam administration
  6. Submitting the work of another person or work previously used without informing the mentor
  7. Tampering with the academic work of other students

Academic dishonesty will result in disciplinary action and possible dismissal from the College. Students who submit papers that are found to be plagiarized will receive an F on the plagiarized activity, may receive a grade of F for the course, and may face dismissal from the College.

A student who is charged with academic dishonesty will be given oral or written notice of the charge. If a mentor or College official believes the infraction is serious enough to warrant referral of the case to the academic dean, or if the mentor awards a final grade of F in the course because of the infraction, the student and the mentor will be afforded formal due process.

If a student is found cheating or using unauthorized materials on an examination, he or she will automatically receive a grade of F on that examination. Students who believe they have been falsely accused of academic dishonesty should seek redress through informal discussions with the mentor, through the office of the dean, or through an executive officer of Thomas Edison State College.

Plagiarism

Using someone else's work as your own is plagiarism. Although it may seem like simple dishonesty, plagiarism is against the law. Thomas Edison State College takes a strong stance against plagiarism, and students found to be plagiarizing will be severely penalized. If you copy phrases, sentences, paragraphs, or whole documents word-for-word—or if you paraphrase by changing a word here and there—without identifying the author, then you are plagiarizing. Please keep in mind that this type of identification applies to Internet sources as well as to print-based sources. Copying and pasting from the Internet, without using quotation marks and without acknowledging sources, constitutes plagiarism. (For information about how to cite Internet sources, see Online Student Handbook > Academic Standards > "Citing Sources.")

Accidentally copying the words and ideas of another writer does not excuse the charge of plagiarism. It is easy to jot down notes and ideas from many sources and then write your own paper without knowing which words are your own and which are someone else's. It is more difficult to keep track of each and every source. However, the conscientious writer who wishes to avoid plagiarizing never fails to keep careful track of sources.

Always be aware that if you write without acknowledging the sources of your ideas, you run the risk of being charged with plagiarism.

Clearly, plagiarism, no matter the degree of intent to deceive, defeats the purpose of education. If you plagiarize deliberately, you are not educating yourself, and you are wasting your time on courses meant to improve your skills. If you plagiarize through carelessness, you are deceiving yourself.

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