Syllabus for ENP-732



This course provides an overview on the principles of entrepreneurship. It is designed to introduce students to the core concepts and tools used to increase the likelihood of organizational success in launching and managing new ventures in the for-profit sector. Students will be required to develop and present a business plan for a new, or existing, venture, including the production of market research, organizational needs, and financial statements to support an investment in the enterprise.


After completing this course, you should be able to:

  1. Articulate a definition of entrepreneurship and the entrepreneurial process.
  2. Identify ways that entrepreneurial companies can gain competitive advantages by taking environmental issues into account.
  3. Identify then evaluate sources of information for finding and screening new ventures.
  4. Summarize the steps in developing and completing a business plan.
  5. Analyze decisions involving ethical issues.
  6. Design strategies for managing the business’ resources.
  7. Identify and evaluate sources of financing for the business.
  8. Develop a deal structure and a negotiating plan.
  9. Summarize the diagnostic methods used to develop turnaround plans.
  10. Outline the principal harvest options.
  11. Develop and present an effective business plan.


You will need the following materials to do the work of the course. The required textbook is available from the College’s textbook supplier, MBS Direct.

Required Textbook

New Venture Creation: Entrepreneurship for the 21st Century, 9/E

Stephen Spinelli, Philadelphia University

Robert J. Adams, The University of Texas - Austin

ISBN: 0078029104

Copyright year: 2012

Publisher:  McGraw-Hill/Irwin


Entrepreneurship is a three-credit online course, consisting of four (4) modules. Modules include an overview, topics, study materials, and activities. Module titles are listed below.

  1. Module 1: Creating a New Venture from an Opportunity
    Course objectives covered in this module: 1, 2, 3, 4
  2. Module 2: Operating and Staffing the New Venture
    Course objectives covered in this module: 5, 6
  3. Module 3: Developing the Financial Plan
    Course objectives covered in this module: 7, 8
  4. Module 4: Operating, Managing and Planning the Business
    Course objectives covered in this module: 9, 10, 11

Consult the course Calendar for assignment due dates.


For your formal work in the course, you are required to participate in online discussion forums, complete written assignments, attend three synchronous events, and complete a final project. See below for details.

Consult the course Calendar for assignment due dates.

Discussion Forums

You are required to participate in four (4) graded discussion forums.  Discussion forums are on a variety of topics associated with the courses modules. There is also an ungraded but required introduction forum in Module 1.

Written Assignments

You are required to complete four (4) written assignments. The written assignments are on a variety of topics associated with the course modules.

Synchronous Events

Synchronous events will be held during week 2, 4 and 8 of the semester.  Students will dial into a teleconference number (provided by your mentor) at a set time.   Your mentor will work with the class to propose a time that works best and accommodates the majority.  Students will be prepared to discuss the topics for the first two teleconference events.  The third will be your final project presentation.  See the final project area of the course website for more details.

Final Project

The final project will be a business plan for a proposed venture that you plan to launch.  It should follow the Business Plan framework described in Chapter 8, pages 256 -266 and be approximately 20 -25 pages long.  This final project will consist of seven parts.  The first part discusses the opportunity and target market.  The second part describes the marketing plan including information about the industry and the competition.  The third part presents the financial and financing plans.  The fourth part discusses how to organize the venture and a strategy for harvesting the business. The fifth part is an Executive Summary.  In part six, the previous five parts will be revised based on feedback from your mentor, if necessary, and integrated into one document (The Business Plan).  Creation of PowerPoint slides and a teleconference presentation will be the seventh part of the final project.  The final project will count as 55% towards your final grade.


Your grade in the course will be determined as follows:

  1. Discussion forums—20 percent (4 chapter business cases)
  2. Written assignments—20 percent (4 business cases)
  3. Synchronous events—5 percent (synchronous events #1 and #2)
  4. Final project—55 percent
  1. 4 graded business plan sections (10 percent)
  2. Executive Summary (10 percent)
  3. Integrated Business Plan (25 percent)
  4. Live Presentation via Teleconference - Synchronous Event 3 (10 percent)

All activities will receive a numerical grade of 0–100. You will receive a score of 0 for any work not submitted. Your final grade in the course will be a letter grade. Letter grade equivalents for numerical grades are as follows:
























Below 73

To receive credit for the course, you must earn a letter grade of C or higher on the weighted average of all assigned course work (e.g., assignments, discussion postings, projects, etc.). Graduate students must maintain a B average overall to remain in good academic standing.


First Steps to Success

To succeed in this course, take the following first steps:

  1. Read carefully the entire Syllabus, making sure that all aspects of the course are clear to you and that you have all the materials required for the course.
  2. Take time to read the entire Online Student Handbook. The Handbook answers many questions about how to proceed through the course and how to get the most from your educational experience at Thomas Edison State College.
  3. Familiarize yourself with the learning management systems environment—how to navigate it and what the various course areas contain. If you know what to expect as you navigate the course, you can better pace yourself and complete the work on time.
  4. If you are not familiar with Web-based learning be sure to review the processes for posting responses online and submitting assignments before class begins.

Study Tips

Consider the following study tips for success:

  1. To stay on track throughout the course, begin each week by consulting the course Calendar. The Calendar provides an overview of the course and indicates due dates for submitting assignments, posting discussions, and scheduling and taking examinations.
  2. Check Announcements regularly for new course information.


Students at Thomas Edison State College are expected to exhibit the highest level of academic citizenship. In particular, students are expected to read and follow all policies, procedures, and program information guidelines contained in publications; pursue their learning goals with honesty and integrity; demonstrate that they are progressing satisfactorily and in a timely fashion by meeting course deadlines and following outlined procedures; observe a code of mutual respect in dealing with mentors, staff, and other students; behave in a manner consistent with the standards and codes of the profession in which they are practicing; keep official records updated regarding changes in name, address, telephone number, or e-mail address; and meet financial obligations in a timely manner. Students not practicing good academic citizenship may be subject to disciplinary action including suspension, dismissal, or financial holds on records.

Academic Dishonesty

Thomas Edison State College expects all of its students to approach their education with academic integrity—the pursuit of scholarly activity free from fraud and deception. All mentors and administrative staff members at the College insist on strict standards of academic honesty in all courses. Academic dishonesty undermines this objective. Academic dishonesty takes the following forms:

  1. Cheating
  2. Plagiarizing (including copying and pasting from the Internet without using quotation marks and without acknowledging sources)
  3. Fabricating information or citations
  4. Facilitating acts of dishonesty by others
  5. Unauthorized access to examinations or the use of unauthorized materials during exam administration
  6. Submitting the work of another person or work previously used without informing the mentor
  7. Tampering with the academic work of other students

Academic dishonesty will result in disciplinary action and possible dismissal from the College. Students who submit papers that are found to be plagiarized will receive an F on the plagiarized assignment, may receive a grade of F for the course, and may face dismissal from the College.

A student who is charged with academic dishonesty will be given oral or written notice of the charge. If a mentor or the College official believes the infraction is serious enough to warrant referral of the case to the academic dean, or if the mentor awards a final grade of F in the course because of the infraction, the student and the mentor will be afforded formal due process.

If a student is found cheating or using unauthorized materials on an examination, he or she will automatically receive a grade of F on that examination. Students who believe they have been falsely accused of academic dishonesty should seek redress through informal discussions with the mentor, through the office of the dean, or through an executive officer of Thomas Edison State College.


Using someone else’s work as your own is plagiarism. Although it may seem like simple dishonesty, plagiarism is against the law. Thomas Edison State College takes a strong stance against plagiarism, and students found to be plagiarizing will be severely penalized. If you copy phrases, sentences, paragraphs, or whole documents word-for-word—or if you paraphrase by changing a word here and there—without identifying the author, then you are plagiarizing. Please keep in mind that this type of identification applies to Internet sources as well as to print-based sources. Copying and pasting from the Internet, without using quotation marks and without acknowledging sources, constitutes plagiarism. (For information about how to cite Internet sources, see Online Student Handbook > Academic Standards > “Citing Sources.”)

Accidentally copying the words and ideas of another writer does not excuse the charge of plagiarism. It is easy to jot down notes and ideas from many sources and then write your own paper without knowing which words are your own and which are someone else’s. It is more difficult to keep track of each and every source. However, the conscientious writer who wishes to avoid plagiarizing never fails to keep careful track of sources.

Always be aware that if you write without acknowledging the sources of your ideas, you run the risk of being charged with plagiarism.

Clearly, plagiarism, no matter the degree of the intent to deceive, defeats the purpose of education. If you plagiarize deliberately, you are not educating yourself, and you are wasting your time on courses meant to improve your skills. If you plagiarize through carelessness, you are deceiving yourself.

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