Syllabus for MAR-306



Creating and Implementing the Electronic Enterprise explores the theories and practices to achieve effective marketing of products and services utilizing the Internet and other related digital technology. The course recognizes that electronically-driven commerce is an evolving realm, one that encourages an approach to the challenges and opportunities of electronic enterprise from a problem-solving viewpoint. The course will use business cases and student-conducted research to explore the dynamic relationships between the electronic enterprise and the e-commerce marketplace. The course will also examine the broad reach of electronic enterprise, covering both public and nonprofit organizations and private corporations.


After completing this course, you should be able to:

  1. Examine traditional commerce models and explain their evolution toward digital technology.
  2. Evaluate the roles digital technologies play in the management of electronic enterprise.
  3. Analyze and evaluate marketing concepts, communications, social contexts, and strategies used to manage product- or service-based electronic enterprises.
  4. Explain and evaluate the current state of e-enterprise and its future roles as both business model and process.


You will need the following materials to do the work of the course. The required textbook is available from the College's textbook supplier, MBS Direct.

Required Textbook

ISBN-13: 9780558545246

Module Lectures

You are required to read the three modular lectures, one for each module, which are provided in the Lectures area of the course Web site.

Suggested Readings and Suggestions for Further Research

In the study assignment of each module, you are given a list of suggested readings, suggestions for further research, and Web links, which you are encouraged to locate and refer to as you prepare your written assignments, online discussions, and final project. If you reference any of these sources or others that you find on your own, please be sure to cite them properly.

When suggested readings are available online, a link will be provided within the listing. When suggested readings are articles that are available through the research databases in the myEdison portal, it will be noted next to the item. Links to these databases can be found in the My Resources area under the Educational tab.

Another way to access business database articles is through the New Jersey State Library. A library card—free to Thomas Edison State College students, staff, and mentors—is needed to access databases remotely. To obtain a library card, please go to and complete the online registration form.

Publisher's Web Site

The textbook publisher provides free access to the textbook's companion Web site ( This site provides resources for additional learning and links to Web sites for the study of e-commerce topics. When you reach the site, click the chapter you are studying. For each chapter, you may find the self-study quiz helpful. Other general information that can be located from each chapter includes links to tech tutorials and links to companies' Web sites (under More Resources). The site also provides some suggestions for preparing a business plan.

A Note about Online Research and Documentation

A lot of information is available on the World Wide Web, but, as you probably have already discovered, not everything you find and read on the Web is accurate, reputable, and reliable. In searching the Web for information, you must exercise discrimination.

Besides using an Internet search engine such as Google ( to find information on the Web, consider searching for suitable articles in one of the full-text databases available through the myEdison portal.

Finally, when writing a paper or replying to a discussion forum topic, you must cite your sources (use documentation to identify the material drawn from your readings). This is a basic requirement of copyright law, to make sure that you give proper credit to your sources of information and do not pass off someone else's work as your own, intentionally or unintentionally. Failure to use proper documentation is considered plagiarism, a serious breach of academic honesty and a violation of U.S. law. For additional information about basic documentation rules and citation styles, see:

Documentation Rules and Citation Styles

Citation Styles (


Creating and Implementing the Electronic Enterprise is a three-credit online course, consisting of eleven (11) modules. Modules include learning objectives, study materials, and activities. Module titles are listed below.

The Historic Enterprise

The Rise of E-commerce

The Enterprise of the Future

Consult the course Calendar for assignment due dates.


For your formal work in the course, you are required to participate in online discussion forums, complete written assignments, take a proctored online midterm examination, and complete a final project. See below for more details.

Consult the course Calendar for assignment due dates.

Discussion Forums

In addition to an ungraded "Introductions" forum in module 1, Creating and Implementing the Electronic Enterprise requires you to participate in eleven (11) graded discussion forums.

Online communication between and among participants and mentor is not only central to success in any distance-delivered course, it is critical to understanding the challenges of communicating electronically—a key component of electronic enterprise. Instructional strategy uses questions and problems to encourage idea-sharing, constructive criticism, and debate.

Participation in online discussions involves two distinct activities: an initial response to a discussion question and at least two subsequent comments on classmates' responses.

Use the information in your course materials as well as outside resources, either in print or online, to prepare your discussion. There are many helpful Web sites that may contain useful information. Be sure to give the sources of all your research, both print and online.

You will be evaluated both on the quality of your responses (i.e., your understanding of readings, concepts, and practices as demonstrated by well-articulated, critical thinking) and quantity of your participation (i.e., the number of times you participate meaningfully in the assigned forums). Responses and comments should be properly proofread and edited, professional, and respectful. If you use any research materials to prepare your discussions, remember to give proper credit in your postings.

Meaningful participation in online discussions is relevant to the content, adds value, and advances the discussion. Comments such as "I agree" and "ditto" are not considered value-adding participation. Therefore, when you agree or disagree with a classmate, the reading, or your mentor, state and support your agreement or disagreement.

Written Assignments

You are required to complete three (3) written assignments. The written assignments are on a variety of topics associated with the course modules. Each written assignment contains chapter-specific questions as well as a final question that asks you to draw on all the information you studied in the module.

These assignments are the means for you to demonstrate your analytic, assessment, reporting, and critiquing skills, as well as to explore topics of interest in greater depth than the class can do as a whole. The purposes of the assignments are to:

Consult the course Calendar for assignment due dates.

Preparing and Submitting Assignments

Prepare your written assignments using whatever word processing program you have on your computer. Include your name at the top of the paper, as well as the course name and code and the semester and year in which you are enrolled.

Before submitting your first assignment, check with your mentor to determine whether your word processing software is compatible with your mentor's software. If so, you can submit your work as you prepared it. If not, save your assignment as a rich-text (.rtf) file, using the Save As command of your software program. Rich text retains basic formatting and can be read by any other word processing program.

When satisfied that your assignment represents your best work, submit it to your mentor.

Midterm Examination

The midterm is a proctored online exam. It is two hours long and covers all material assigned in Modules 1 through 6. It consists of multiple choice questions and identifications.

The exam is closed-book. This means that you may not bring any course materials to the exam site or any other reference sources or sources of information.

For the midterm, you are required to use the College's Online Proctor Service (OPS). Please refer to the "Examinations and Proctors" section of the Online Student Handbook (see General Information area of the course Web site) for further information about scheduling and taking online exams and for all exam policies and procedures. You are strongly advised to schedule your exam within the first week of the semester.

Online exams are administered through the course Web site. Consult the course Calendar for the official dates of exam weeks.

Statement about Cheating

You are on your honor not to cheat during an exam. Cheating means:

If there is evidence that you have cheated or plagiarized in an exam, the exam will be declared invalid, and you will fail the course.

Final Project

You are required to complete and submit a final project during the last week of the semester in which you are enrolled. The final project consists of a business plan.

For the final project you will prepare a 1,050- to 1,400-word paper (4.5 to 5.5 pages double-spaced) in which you develop a business plan for an e-commerce product or service and discuss the reasoning behind your plan elements and choices. The product or service may be a stand-alone Internet offering ("pure play") or one that complements a brick-and-mortar business. It may be a new offering or an existing product, but it should be your particular version.

You will be given directions about how to prepare and submit the business plan in the Final Project area of the course site. You may submit the project any time during the last week of the semester, but you must submit it no later than midnight Saturday (eastern time) of that week. (See course Calendar). If you are on a course extension, you will need to arrange with your mentor a time to submit the final project.

Evaluation Rubric

If you are interested in knowing how your final project paper will be graded, click the following link. It shows the standards for grading, telling you what would constitute an "A" paper, a "B" paper, and so on.

Business Plan Rubric.

Turnitin Requirement for Final Project

You are required to submit the final project in this course to, an academic plagiarism prevention site, prior to submitting the project within your course space. You will receive immediate written feedback from Turnitin regarding writing style as well as a plagiarism gauge with tips for proper citations. You then have the opportunity to edit your assignment with this feedback in mind and resubmit it to Turnitin for additional checking. Once you are satisfied with the project, you are required to submit the Turnitin feedback (also known as the originality report)  for the final version along with the project itself within the course space.

Read carefully the information found at the following link, as it will provide instructions for this requirement:

Turnitin FAQ Web Page

The course ID and password that you will need in order to create an account may be found at the following link. Look within Step 1, locating your course ID and password by semester.

Course ID and Password by Semester

This information can also be found within Using Turnitin for Assignments. You can locate this document in the topic list area of your course space.

Students please note: You have the option of submitting any of your assignments to Submit any additional assignments through the slots with the optional label. However, submitting other assignments is NOT a requirement and you should not submit originality reports for these assignments to your mentor.


Your grade in the course will be determined as follows:

All activities will receive a numerical grade of 0–100. You will receive a score of 0 for any work not submitted. Your final grade in the course will be a letter grade. Letter grade equivalents for numerical grades are as follows:






























Below 60

To receive credit for the course, you must earn a letter grade of C or better (for an area of study course) or D or better (for a nonarea of study course), based on the weighted average of all assigned course work (e.g., exams, assignments, discussion postings, etc.).


First Steps to Success

To succeed in this course, take the following first steps:

Study Tips

Consider the following study tips for success:


Students at Thomas Edison State College are expected to exhibit the highest level of academic citizenship. In particular, students are expected to read and follow all policies, procedures, and program information guidelines contained in publications; pursue their learning goals with honesty and integrity; demonstrate that they are progressing satisfactorily and in a timely fashion by meeting course deadlines and following outlined procedures; observe a code of mutual respect in dealing with mentors, staff, and other students; behave in a manner consistent with the standards and codes of the profession in which they are practicing; keep official records updated regarding changes in name, address, telephone number, or e-mail address; and meet financial obligations in a timely manner. Students not practicing good academic citizenship may be subject to disciplinary action including suspension, dismissal, or financial holds on records.


Academic Dishonesty

Thomas Edison State College expects all of its students to approach their education with academic integrity—the pursuit of scholarly activity free from fraud and deception. All mentors and administrative staff members at the College insist on strict standards of academic honesty in all courses. Academic dishonesty undermines this objective. Academic dishonesty can take the following forms:

Please refer to the Academic Code of Conduct Policy in the College Catalog and online at




Using someone else’s work as your own is plagiarism. Thomas Edison State College takes a strong stance against plagiarism, and students found to be plagiarizing will be severely penalized. If you copy phrases, sentences, paragraphs, or whole documents word-for-word—or if you paraphrase by changing a word here and there—without identifying the author, or without identifying it as a direct quote, then you are plagiarizing. Please keep in mind that this type of identification applies to Internet sources as well as to print-based sources. Copying and pasting from the Internet, without using quotation marks and without acknowledging sources, constitutes plagiarism. (For information about how to cite Internet sources, see Online Student Handbook > Academic Standards > “Citing Sources.”)

Accidentally copying the words and ideas of another writer does not excuse the charge of plagiarism. It is easy to jot down notes and ideas from many sources and then write your own paper without knowing which words are your own and which are someone else’s. It is more difficult to keep track of each and every source. However, the conscientious writer who wishes to avoid plagiarizing never fails to keep careful track of sources.

Always be aware that if you write without acknowledging the sources of your ideas, you run the risk of being charged with plagiarism.

Clearly, plagiarism, no matter the degree of intent to deceive, defeats the purpose of education. If you plagiarize deliberately, you are not educating yourself, and you are wasting your time on courses meant to improve your skills. If you plagiarize through carelessness, you are deceiving yourself.

For examples of unintentional plagiarism, advice on when to quote and when to paraphrase, and information about writing assistance and originality report checking, click the links provided below.

Examples of Unintentional Plagiarism 

When to Quote and When to Paraphrase

Writing Assistance at Smarthinking

Originality Report Checking at Turnitin


Disciplinary Process

First-time incidents of academic dishonesty concerning plagiarism may reflect ignorance of appropriate citation requirements. Mentors will make a good faith effort to address all first-time offenses that occur in courses. In these cases, the mentor may impose sanctions that serve as a learning exercise for the offender. These may include the completion of tutorials, assignment rewrites, or any other reasonable learning tool including a lower grade when appropriate. The mentor will notify the student by e-mail. Decisions about the sanctions applied for subsequent plagiarism offenses or other violations will be made by the appropriate dean’s office, with the advice of the mentor or staff person who reported the violation. The student will be notified via certified mail of the decision. Options for sanctions include:

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