Syllabus for MKM-700
This course is an in-depth survey of marketing. The flow of goods and services between consumers and marketing organizations, marketing environments, competitive markets and factors, are examined. Specific attention is given to market identification and segmentation, target market selection, strategic planning along with implementation and evaluation, the nature and development of products, pricing, distribution, and promotion.
After completing this course, you will be able to:
You will need the following materials to do the work of the course. The required textbook is available from the University’s textbook supplier, MBS Direct.
Marketing Management is a three-credit online course, consisting of four modules. Modules include an overview, topics, learning objectives, study materials, and activities. Module titles are listed below.
For your formal work in the course, you are required to participate in four graded discussion forums, two synchronous events, and to complete three written assignments. You are also required to complete a comprehensive midterm assignment and a final group project.
Consult the Course Calendar for due dates.
This course requires you to participate in four graded discussion forums. There are also one ungraded but required introduction forum in Module 1. In addition, there are two discussion forums for synchronous events. Group discussion forums are also available for each group to work on the final marketing plan collaboratively.
You should follow the Guidelines for Discussion Forums below.
You are required to complete three written assignments. The written assignments require you apply the concepts and theories to answer questions or analyze scenarios that are related to the topics covered in each module.
You are required to participate in two synchronous events during Week 3 and 8 of the semester. Each synchronous event will be held in Edison Live!, our virtual meeting space. To access the event, click on the Edison Live! link in the top section of the course site a few minutes before the designated time. Use the following link for directions and helpful videos about how to use the Edison Live! tool in Moodle. Your mentor will work with the class to propose a time that works best and accommodates the majority. Both synchronous events will focus on the marketing plan assignment. See the Module 2 and Module 4 areas of the course web site for further details.
You are required to complete a comprehensive midterm assignment that covers modules 1 and 2. The midterm assignment consists of six questions similar to questions in written assignments and you are asked to answer five of them. You will submit this midterm assignment by Saturday of midterm assignment week (see the Course Calendar), doing it in the same way you have for your other written assignments in this course.
The midterm assignment is located in the Midterm Assignment area of the course Web site.
You are required to complete a final project as a group for this course. You are required to form a group of 2 to 5 members depending on the course enrolment at the end of Week 1 and work collaboratively to write a marketing plan for a new restaurant. This includes to decide a final project title, research and identify the resources and references, draft the paper, present the paper, and finalize and submit the final project paper as a group. The Final Project Group Forum link in the Final Project area of this course provides you an online space to discuss, share, critique, and elaborate among your group members. It is also an online space for you to demonstrate your group work together to complete your final project.
Your group grade of the final project includes three parts: your participation and presentation of Synchronous Event 1 (4%), your participation and presentation of Synchronous Event 2 (6%), and the final marketing plan (30%).
As part of your final project grade, you are also required to rate your group members' efforts in completing your final project. This will be an anonymous peer evaluation that requires you to download and complete a group evaluation form. The mentor will average your peers' ratings which counts 20% of your individual final paper grade. The mentor's grading of your group's final project counts 80% of your individual final paper grade.
See the Final Project area of the course web site for further details.
Your grade in the course will be determined as follows:
To receive credit for the course, you must earn a letter grade of C or higher on the weighted average of all assigned course work (e.g., assignments, discussion postings, projects, etc.). Graduate students must maintain a B average overall to remain in good academic standing.
To succeed in this course, take the following first steps:
Consider the following study tips for success:
Thomas Edison State University is committed to maintaining academic quality, excellence, and honesty. The University expects all members of its community to share the commitment to academic integrity, an essential component of a quality academic experience.
Students at Thomas Edison State University are expected to exhibit the highest level of academic citizenship. In particular, students are expected to read and follow all policies, procedures, and program information guidelines contained in publications; pursue their learning goals with honesty and integrity; demonstrate that they are progressing satisfactorily and in a timely fashion by meeting course deadlines and following outlined procedures; observe a code of mutual respect in dealing with mentors, staff, and other students; behave in a manner consistent with the standards and codes of the profession in which they are practicing; keep official records updated regarding changes in name, address, telephone number, or e-mail address; and meet financial obligations in a timely manner. Students not practicing good academic citizenship may be subject to disciplinary action including suspension, dismissal, or financial holds on records.
All members of the University community are responsible for reviewing the Academic Code of Conduct Policy in the University Catalog and online at www.tesu.edu.
Thomas Edison State University expects all of its students to approach their education with academic integrity—the pursuit of scholarly activity free from fraud and deception. All mentors and administrative staff members at the University insist on strict standards of academic honesty in all courses. Academic dishonesty undermines this objective. Academic dishonesty can take the following forms:
Thomas Edison State University is committed to helping students understand the seriousness of plagiarism, which is defined as using the work and ideas of others without proper citation. The University takes a strong stance against plagiarism, and students found to be plagiarizing are subject to discipline under the academic code of conduct policy.
Examples of Unintentional Plagiarism
When to Quote and When to Paraphrase
Writing Assistance at Smarthinking
Originality Report Checking at Turnitin
Acts of both intentional and unintentional plagiarism violate the Academic Code of Conduct.
Possible sanctions include:
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