MAR-321-TE Marketing Communications

This exam tests marketing communications (marcom) concepts such as brand promotion, integrated marketing communications, promotion industry structure, and Internet promotion in the context of the marketing concepts that shape these topics. Topics covered include: strategies for finding and defining markets; marketing mix, societal, and relationship philosophies; systems for organizing, researching, planning and controlling marcom initiatives. Also covered: print, electronic and interactive sales promotion; advertising; public relations; direct selling strategies and venues.

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Semester Hours: 3

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