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MAR-201 Introduction to Marketing

Introduction to Marketing explores key marketing concepts and shows you how they apply to today's business practices. The course covers the essential knowledge and techniques managers need to compete successfully, whether in large companies or small businesses, profit-oriented firms or not-for-profit organizations. Topics include customer-oriented marketing strategies, buyers and markets, target market selection, and the marketing variables of products (and services), price, promotion, and distribution.

Advisory: Students who completed MAR-301: Introduction to Marketing at Thomas Edison State University before August of 2018 should not take this course, as credit will not be awarded for both courses.

Study Methods:

e-Pack® (MAR-201-EP):
Jul 2020,  Aug 2020,  Sep 2020,  Oct 2020,  Nov 2020,  Dec 2020,  Jan 2021,  Feb 2021,  Mar 2021,  Apr 2021,  May 2021,  Jun 2021
Guided Study (MAR-201-GS):
Jul 2020,  Aug 2020,  Sep 2020,  Oct 2020,  Nov 2020,  Dec 2020,  Jan 2021,  Feb 2021,  Mar 2021,  Apr 2021,  May 2021,  Jun 2021
Online Courses (MAR-201-OL):
Jul 2020,  Aug 2020,  Sep 2020,  Oct 2020,  Nov 2020,  Dec 2020,  Jan 2021,  Feb 2021,  Mar 2021,  Apr 2021,  May 2021,  Jun 2021
TECEP® Examination (MAR-201-TE):
Jul 2020,  Aug 2020,  Sep 2020,  Oct 2020,  Nov 2020,  Dec 2020,  Jan 2021,  Feb 2021,  Mar 2021,  Apr 2021,  May 2021,  Jun 2021

Credits: 3

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(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)